Bubbleblog

Recently we have seen the search engine giant Google announce some new avenues of business, including a mobile phone, a satnav service and today a music service, OneBox, but where will this market expansion end I wonder?

These recent moves seem to say that Google are taking on rivals, like Apple directly - with their Chrome browser V's Safari, their G1 phone V's the iPhone, the Maps Navigation app seemingly a better solution than the one on the iPhone and now OneBox V's iTunes. Or is it just me seeing a pattern here?

Or, have we come to a day where being a search engine is no longer enough? Do huge netco's need to diversify to this extent to survive? Are we going to see more hardware from the likes of Google, like a laptop or games console, as speculation for both has been around for a couple of years now.

But it was with their open source OS, Android, that Google became a serious player, if you agree with the observations of a recent cnet article and it's with Android that analysts see their future.

Yet it's with the upcoming Google Wave project you can see that their adoption of an open-source approach to development, the power of the people, is going to help them achieve the business communications market too and apparently replace email, IM and social networking.

Some fear this will all ultimately lead to Google's world domination, what do you think?

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